The direct-to-card printers print the image directly onto the surface of a PVC or a composite card. In this case, the printhead comes in direct contact with the surface of the card to deliver the pigment.

1) Price

Direct-to-card printers are typically cheaper than retransfer models. This is important for companies with a smaller budget.

2) Supplies

Ongoing operation of direct-to-card printers is also somewhat less costly because they do not incur the extra retransfer film costs.

You’ll only need the ribbon and the blank cards for direct-to-card printing and these savings can add up.

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