Last updated: 15 June 2026
This Privacy Policy explains how Smartstripe Marketing (Singapore) and its affiliate Smartstripe Marketing Sdn Bhd (Malaysia) (together "Smartstripe", "we", "us" or "the Company") collect, use, disclose and protect your personal data when you use our websites at smartstripe.com, smartstripe.com.sg and smartstripe.com.my (the "Site"). It covers information collected online unless otherwise stated, and is intended to comply with Singapore’s Personal Data Protection Act (PDPA) and Malaysia’s Personal Data Protection Act.
By submitting your personal data through the Site — for example via our Contact us or Subscribe forms — you consent to our collecting, using and disclosing that data for the purposes set out below. If you do not agree with this Policy, please do not submit your personal data or use the Site.
The Site may contain links to other websites. Once you enter another website through an advertisement, service or content link, please be aware that we are not responsible for the privacy practices of those sites. We encourage you to review the privacy statement of every website you visit through a link on the Site.
We use the information you provide to deliver the services you request. We never sell your personal data to third parties. We may share personal data with parties that perform certain functions for us, such as delivery or order fulfilment, and these parties are required to use the information only in connection with the services we ask them to perform.
We collect two types of information when you visit the Site: personally identifiable information that you provide to us, and non-personal information such as the pages you visit and your IP address.
Personally identifiable information identifies you personally, such as your name, company name, address, telephone number or email address. We collect this only when you choose to provide it, for example when you submit an enquiry or request a quotation through our contact forms, or when you email or message us with a question. If you do not want us to collect your personal data, please do not submit it. You are responsible for ensuring the information you provide is accurate.
Non-personal information does not identify you personally. It may include technical data such as browser type and IP address, or aggregated information about how visitors use the Site. We use this to understand traffic patterns, measure how our pages perform and improve our services. It is analysed on an aggregated basis and may be shared with third parties in a form that does not identify you.
We use your personal data only for the purposes for which it was provided, including to: respond to your enquiries and provide quotations; process and fulfil orders and services; send you information or updates you have asked to receive; maintain and improve the Site; and comply with our legal obligations. We will not use your personal data for unrelated purposes without your consent.
Where we send you marketing or promotional updates, we do so only with your consent, and you may withdraw that consent or unsubscribe at any time by contacting us.
We may disclose your personal data: to service providers, agents or contractors who help us operate the Site, fulfil orders, provide customer service or send communications on our behalf; where required to comply with the law or valid legal process, or to protect our rights, property or the safety of others; to verify information in order to prevent fraud; and to a successor entity as part of a merger, acquisition or sale of assets. Except as described in this Policy, we do not otherwise disclose your personal data to third parties.
Our websites are hosted on Webflow and use a small number of cookies. Essential cookies are necessary for the Site to function, for example to handle form submissions, and cannot be switched off. If we enable analytics or similar tools in future, any non-essential cookies will only be set with your consent, and you can manage or refuse cookies through your browser settings. We do not currently use advertising or remarketing cookies.
Smartstripe operates in Singapore, Malaysia and the United Kingdom, and your personal data may be processed in any of these locations. Where personal data is transferred across borders, we take reasonable steps to ensure it is protected to a standard comparable to that required under the applicable PDPA.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required to meet legal, accounting or reporting obligations. When personal data is no longer required, we take reasonable steps to delete or anonymise it.
Subject to applicable law, you may withdraw your consent to our use of your personal data, request access to the personal data we hold about you, and request that we correct any inaccurate or incomplete data. To make a request, please contact our Data Protection Officer using the details below. We may need to verify your identity before responding, and we will respond within the timeframe required by the applicable PDPA.
We take reasonable measures to keep your personal data secure, and only authorised personnel are permitted to access it. However, no transmission over the Internet can be guaranteed to be completely secure, so we cannot guarantee the security of any information you transmit to us, and any transmission is at your own risk.
If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer at kairei@smartstripe.com, or through our contact page.
We may update this Privacy Policy from time to time to reflect legal, technological or operational developments. The "Last updated" date above shows when it was last revised, and your continued use of the Site after any change means you accept the updated Policy.